Pamela Leavey

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Category: Communication

Daily Affirmations: Job Well Done

garden on main A few days ago I posted about the issues faced for a writer or in fact any creative person who is self-employed. We are our own worst critics and often when we complete a job or a project we fail to give our self recognition and reward for a job well done, as Julia Cameron notes below in her lovely affirmation from her book Transitions: Prayers and Declarations for a Changing Life.

Last night I completed a draft of the first of three essays for my Prior Learning Portfolio at UMass Amherst’s UWW. When complete, I hope to garner 24 credits for my prior experience which includes two small businesses, creative writing, political and news blogging and contemporary communications.

This morning, I re-mind myself… (more…)

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Daily Affirmations: In The Still

winter on the merrimack riverIn the still, we find answers to our deepest questions. Meditation is not something that comes easy for many people, but I have found that nature helps me find that place where the still exists. As I let myself go and become one with nature, it is in that moment that answers and inspiration arise.

Today, I re-mind myself to take even just a few moments for myself and sit quietly in the still. No music, no TV, indoors or outdoors. No focus, just being in the still. In this I know, this is the deepest communication I can have with my heart space.

Namaste… Pamela

(Photo: Winter on the Merrimack River ~ c. Pamela J. Leavey)

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Daily Affirmations: Fostering Change

intertwined-blackwhite

Today, I re-mind myself that everyday is an opportunity to be the best person I can in all of my interactions with others. It is that simple… I affirm to myself that in practicing communication and compassion, I am fostering change.

Namaste… Pamela

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Food For Thought: Online or Offline

I’m in the midst of a Reflections on Technology class at UMass Amherst, University Without Walls. One of the objects of the class is to reflect on our relationship with technology. This week’s lesson is specifically about fasting from technology and the implications of that fast. Deeper posed questions brought up in our class reading included a couple of articles on the meanings of being online and offline. Nathan Jurgenson’s, The IRL Fetish, is a great read on the debate over what it means to be online and subsequently offline.

A lot can be said about the benefits of going offline for a time, and Jurgenson points out that more and more people participate in spending time offline. In reality, there is no separation between being online or offline, it is contextual, among other things. (more…)

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Who Is Your Audience?

Writing copy for a website is like writing a paper for college, you always need to be cognizant of who your audience is. If you are marketing to a mixed demographic that might range in age from 18 to 80, it is important to remember that your tone and wording set the stage for how people view you online. Written communication is a powerful tool. If you set the wrong tone you fail to engage and will draw either criticism or disinterest.

Last night, I was comparing the issues statements and websites of two local politicians running for state office. I was struck by the word “my crystal ball leans” prefacing an important issue. Voters don’t want to know a candidate’s supposition, they want to know his platform on an issue and what that candidate will do to make changes. We can all make “crystal ball” predictions, but typically when voters go to the voting booth, they tend to vote for the candidate who has ideas, not predictions.

Communication is a powerful tool. If you set the wrong tone, you leave yourself open for a realm of misinterpretation. This applies in politics and business.

Just my two cents…

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Creating a Business Card to Reflect Your Image

pl-biz-cardI have been dabbling with a new business card off and on for a couple of weeks and finally settled on the one to the left. I had contemplated a two-sided business card with the services printed on the back, but ultimately, I decided to keep it simple, with everything on the front.

I did not want to do plain business card with just text on it; I wanted something that would stand out and make an impression. After trying a few different photos from my collection of birds, boats and landscapes, I decided on this photo of an Immature Red Tail Hawk. The hawk is symbolic to me as totem of vision and intuition and it also represents my fine eye to detail. In graphic design work, I always strive to be certain that the littlest of details is just right.

The business card above was created in Adobe Illustrator. I used three fonts: Morpheus which has a bit of a Celtic feel, Nouveau for the artistic flair and the popular Humanist typeface Myriad Pro.

The goal in creating my new business card was to reflect my creative abilities through symbols of my personality in order to promote my freelance services noted on the business card.

Working with a client on a project like this, would require getting a feel for the client’s image and personality as well as the message they want to project.

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